Can Replacing the Founder CEO Help Zivame Grow?

Case Code: LDEN185
Case Length: 9 Pages
Period: 2012-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization : Zivame
Industry :Retailing
Countries : India
Themes: Women in Business, Business Models, RetailTech, Growth Strategy
Can Replacing the Founder CEO Help Zivame Grow?
Abstract Case Intro 1 Case Intro 2 Excerpts

Getting Started

In 2007, Richa finished her post-graduation in Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and started working with Spencers Retail followed by SAP as a retail consultant. While working at SAP, Richa worked on a project related to Victoria's Secret and realized that there was nothing similar for inner wear for women in India..

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